Critical Mass: Director of User Experience
10/2021–Present, Chicago, IL
UX lead for MINI Digital Agency of Record (part of BMW Group) covering all marketing and product aspects of MINIUSA.com

Work closely with client partners to transition the site as they unveil their new model lineup for the first time in seven years—revising global navigation, improvements to inventory matching/car configurator, new product detail pages, application of new brand guidelines, etc.

Since joining the account, Net Promoter Score (NPS) has increased 204% and Customer Satisfaction (CSAT) rating has reached an all-time high of 85%


Kin+Carta: Associate User Experience Director
02/2021–09/2021, Chicago, IL
Collaborated with the internal US Foods design team to reimagine the US Foods MOXē customer ordering app across web, iPhone and iPad

PwC: New Ventures - Experience Strategist (Manager)
01/2018–01/2021, Chicago, IL
Transformed traditional consulting offerings into digital SaaS products by closely collaborating with the firm’s internal teams

Validated product strategy using a combination of user interviews, contextual observation, prototyping and performing a pilot program with select clients

Worked closely with business stakeholders, product management, engineering and design teams to define product feature roadmap

Isobar: Experience Design Lead
11/2014–01/2018; Chicago, IL
Led or co-led UX tracks of work (competitive research, strategy, scoping, concepting, detailed design, testing, QA) for clients such as Exelon, Bessemer Trust and National Car Rental

AKQA: User Experience Designer
06/2014–10/2014; New York, NY
Collaborated with a cross-functional team to redesign the consumer banking websites of Bank of Montreal and BMO Harris Bank

SapientNitro: Senior Information Architect
10/2011–05/2014; New York, NY
Created a customized Digital Asset Management (DAM) solution for the six creative departments within Tiffany & Co. based on their unique workflows and departmental needs; gathered requirements via user interviews, observational studies, card sorting activities and performed User Acceptance Testing (UAT) with target departments for key product features

Reimagined the wedding registry experience for Bath Bath & Beyond customers using a 40” touchscreen to browse and register for dinnerware products

Preston Kelly: Graphic Designer
03/2010–08/2011; Minneapolis, MN
Responsible for the design of a digital product to help HealthPartners members discover nearby healthy dining options using a website, adaptive mobile site and/or iPhone app

Education
Bachelor of Science in Graphic Design, December 2008
University of Minnesota - Twin Cities; Minneapolis, MN